Taser … Axon

This article provides details on Taser’s re-branding as Axon, emphasizing data services over equipment. Its offer of free body-worn cameras for one year has been compared to a free facial tattoo (hard to undo) while others see a visionary business model mimicking Microsoft and Apple. Meanwhile several cities have criticized the company for strong-arm tactics and competitors have filed legal actions.

Tags: Arizona, Florida, Georgia, New York, Texas